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炫耀性消费的营销理论 被引量:15

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摘要 炫耀性消费目前成为许多中国入消费行为的重要表现形式之一。然而,这一现象还未引起营销学者的充分重视。本文从营销学的角度对炫耀性消费理论作出回顾与评析,指出炫耀性消费行为研究的理论意义和实践意义,并提出了未来的研究方向。
出处 《经济管理》 CSSCI 北大核心 2006年第15期54-56,共3页 Business and Management Journal ( BMJ )
基金 国家自然科学基金资助项目(项目编号:70532006和70572083)。
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参考文献11

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二级参考文献21

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二级引证文献90

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