摘要
旅游形象是旅游区对外宣传促销的重要前提,而旅游形象的塑造必须依托地域脉络,精心挖掘、细致揣摩,实现旅游形象与地域脉络的“和谐”。通过研究三河旅游形象规划及建设与地域脉络之间存在颇多的主观“嫁接,”以“和谐”理念为指针,从四个方面讨论三河旅游形象的定位和塑造需要反映地域脉络特质、体现地域脉络内涵,才能形成对游客具有较强持久吸引力的形象特征。
As an important premise for the tourism areas to publicize and promote tourism products, the tourism image must be shaped elaborately so as to realize ＂harmony＂ between tourism image and regional structure. This paper discusses the problems existing between the designing and establishment of tourism image of Sanhe Town and the regional structure of the ancient town fi＇om four perspectives, arguing that the establishment of Sanhe tourism image needs to reflect the features and implications of the regional structure.
出处
《国土资源科技管理》
2006年第4期108-112,共5页
Scientific and Technological Management of Land and Resources
关键词
旅游形象
地域脉络
三河
tourism image
regional structure
Sanhe
