摘要
随着跨国公司开始加大对这种新型营销方式的采用力度,人们越来越发现数据库营销能为企业带来具有精益效果的目标客户群,而这种深度挖掘销售机会的营销利器也开始逐渐成为市场营销人员的宠儿。
Onsidering the fact that multinationals pay more attention to marketing the matabase products ,people begin to find that the targeted marketing for database products could bring cimpanies more targeted customers.The so-called deeply-digging marketing method is now favored by marketing professionals.
出处
《中国医疗器械信息》
2006年第7期61-62,76,共3页
China Medical Device Information
关键词
跨国医疗器械企业
数据库营销
Multinational Medical Equipment Manufacturers,Marketing Database Products
