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戴尔:直销之路走向何方 被引量:1

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摘要 面对中国市场的严峻形势,戴尔原本在欧美地区上已经无比娴熟、所向披靡的直销模式似乎多处受阻。现实不得不让其反思:在华市场上,戴尔的直销模式之路究竟该走向何方?
作者 徐海燕
出处 《管理与财富》 2006年第7期63-65,共3页 Management and Fortune
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  • 2支林飞.戴尔模式 营销的经典[J].创新科技,2006(1):46-47. 被引量:1
  • 3杜培培.网络营销在DELL公司的应用[J].时代经贸(下旬),2006(7):90-91. 被引量:1
  • 4Tiaojun Xiao,Gang Yu,Zhaohan Sheng,Yusen Xia.Coordination of a Supply Chain with One-Manufacturer and Two-Retailers Under Demand Promotion and Disruption Management Decisions[J]. Annals of Operations Research . 2005 (1)
  • 5Yue Xiaohang,,Liu John.Demand forecast sharing in a dual-channel supply chain. European Journal ofOperational Re-search . 2006
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  • 7Kurata Hisashi,Yao Dongqing,Liu John J.Pricing policies under direct vs.indirect channel competition and national vs.store brand competition. European Journal ofOperational Research . 2007
  • 8Xiao TJ,Yu G,Sheng Z H,et al.Coordination of a supply chain with one-manufacturer and two-retailers under demandpromotion and disruption management decisions. Annals of Operation Research . 2005
  • 9Xiao Tiaojun,Qi Xiangtong.Price competition,cost anddemand disruptions and coordination of a supply chain with onemanufacturer and two competing retailers. Omega . 2006
  • 10SUNIL CHOPRA.Designing the distribution network in a supply chain. Transportation Research . 2003

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