摘要
由于钢材市场疲软,当前,湖南省一些冶金企业生产经营举步为艰。文章分析企业营销工作中出现的六个问题后指出,要使企业走出困境,必须加强营销管理的措施和对策研究,包括准确分析形势,制定合理的营销目标,确定正确的营销策略等。
At present,some metallurgical enterprises in Hunan province have some trouble in production and marketing on account of market slump in steel products.This paper analyzed six problems apppearing in enterprise marketing arid pointed out that some measures about marketing management and its countermea-sures research must be strengthened to save an enterprise,including accurate analysis of situation,making a rational marketing target,determination of right marketing tactics.
关键词
营销
冶金工业
enterprise marketing
problem analysis
countermeasure research
