摘要
汉字在标志设计中或是结合传统元素,体现民族性;或是结合流行元素,体现时代性;或是将两种元素结合等方面都有很大的价值。然而,任何的造型元素都存在各自的不足,汉字也是如此,故应引起重视。在实际的设计中应努力使所设计的标志与现代设计相沟通,与时代精神相结合,创造出既有民族特色又有时代精神的标志作品。
In designing logo of the Chinese character, it either absorbs traditional elements to show the national characteristics, or takes in popular elements for epoch features. It＇s also very meaningful if the two elements are combined. However, any molding element has its insufficiency, which the Chinese character is not exceptional. Therefore, we should link up the designed work with the modem design and the timing spirit in practical logo making, then an ideal logo work will be created both with the Chinese characteristics and the spirit of age.
出处
《浙江万里学院学报》
2006年第4期55-57,共3页
Journal of Zhejiang Wanli University
关键词
汉字:标志设计
应用
Chinese character
logo design
application
