摘要
基于内容的传播模式构想既是对以往传播理论的某种方式的总结,更是对当下中国媒介现实中一些具体问题的回应。本文通过分析基于内容的传播模式构想的基础、具体形式以及意义三方面因素,提出了构建该模式的可能性与可行性,并从这一模式的角度出发,回答了“内容为王”还是“渠道为王”等中国新闻传播业界关注的话题。
The conception of communication model based on the contents is the conclusion of the past communication theories. What＇s more, it is also the reflection of some problems that embody in our real media facts. This article analyzes the foundation, the form and the meaning of the conception of communication model based on the contents, and puts forward the possibility and the feasibility of building this model. From this model, this article respond some hot topics in Chinese media and communication circle, such as ＂Contents Preferred＂ or ＂Channel Preferred,＂ etc.
出处
《同济大学学报（社会科学版）》
2006年第3期99-103,共5页
Journal of Tongji University:Social Science Edition
关键词
传播内容
传播模式
新媒介时代
communication contents
communication models era of new media
