摘要
从生态学的角度描述了品牌生态系统,对其结构特征及优势进行了分析,并以电脑行业为例,分析了品牌生存网络结构优势,通过分析证实了其生存网络结构,增加了品牌竞争力,这一研究旨在为品牌经营管理提供一种全新的理念。
This article describes the brand ecosystem on the basis of the viewpoint of ecology, analyzing the brand ecosystem structure and advantage. With the example of PC industry, it analyzes its advantage of the brand ecosystem structure, attesting to the competitive power of brand. The purpose of this study is to offer a new idea for the management of brand.
出处
《北京工业大学学报（社会科学版）》
2006年第2期25-28,共4页
Journal of Beijing University of Technology (Social Sciences Edition)
