5[15]参见Janet B. Parks and Jerome Quarterman: 2003, Contemporary Sport Management,2nd edition, Human Kinetics,95-106.
6[16]参见Stephen R. Mcdaniel, Lance Kinney and Laurence Chalip. :2001, ' A Cross-Cultural Investigation of the Ethical Dimensions of Alcohol and Tobacco Sports Sponsorships', Teaching Business Ethics 5:307-330.
