摘要
随着网络媒体的快速发展,标志着以数字化为特征的“大媒体”时代已经到来,传统媒体尤其是纸质媒体的发展面临着巨大的挑战,全面分析纸质媒体的生存状态,进一步探讨纸质媒体的生存策略已成为当务之急。
With the rapid development of the network media which signifies the coming of the digital age of ＂the Big Media＂, the development of the traditional media, especially the one of the paper media, faces a great challenge. Thus, it is crucial to analyze the existing status entirely and then further discuss the existing strategy of the paper media.
出处
《吉林师范大学学报（人文社会科学版）》
2005年第6期89-92,共4页
Journal Of Jilin Normal University:Humanities & Social Science Edition
关键词
纸质媒体
生存状态
生存策略
paper media
existing status
existing strategy
