3A. Belen del Rio, Rodolfo Vazquez, and Victor Iglesias, 2001, The effects of brand associations on consumer response, Journal of Consumer Marketing, 8.
4Alberto Lafuente and Vicente Salas, 1989, Types of Entrepreneurs and Firms: the Case of New Spanish Firms, Strategic Management Journal, Jan/Feb.
5A. Belen del Rio, Rodolfo Vazquez, and Victor Iglesias, 2001, The effects of brand associations on consumer response, Journal of Consumer Marketing, 8.
6Alberto Lafuente and Vicente Salas, 1989, Types of Entrepreneurs and Firms.- the Case of New Spanish Firms, Strategic Management Journal, Jan/Feb.
