摘要
手机短信因其技术上的便利性和传播方式上的个人化,使它迅速地介入到传统大众传媒的反馈当中,在一定程度上弥补了其单向传播的弱势。在这一“汇聚”的过程中,手机短信已超越了作为反馈渠道的单一职能,同时以话语主体的身份出现在大众传媒中,体现出传播景观下媒介发展的历史必然性。
With its convenience of technology and individualization of communication, cell-phone short message makes its quick intervention to traditional mass medium among feedback. To a certain degree, it has remedied its disadvantageous unidirectional communication. In this ＂ gathering together＂ process, cell-phone short message has been surmounted as the unitary function of feedback channel, and appears in popular medium as the mainbody of discourse. It represents the natural development of media.
出处
《山西师大学报（社会科学版）》
北大核心
2006年第3期121-123,135,共4页
Journal of Shanxi Normal University(Social Science Edition)
关键词
反馈
手机短信
大众传媒
个人化
cell-phone short message
feedback
popular medium
individualization
