摘要
以传播学经典理论为框架,探讨了现代社会体育与媒介结合的产物——媒介体育的内涵、产生背景,并援引符号学和批判学派的观点,对媒介体育的生产及本质进行了梳理与解读。结果认为,媒介体育是体育信息的媒介文化形态,传播工具与媒介技术的进步为体育大众传播时代的到来提供了必要条件,体育新闻传播的制度化宣告体育大众传播时代的到来,受众对大众媒介的依赖促使了媒介体育的生成;在文化工业时代背景下,媒介借助符号,通过营造话题、制造明星等手段,解构了现实的体育,建构了一个拟态的体育世界。媒介体育表现出真实性与超真实、历史性与去历史性、商业性、跨文化性、情感性及娱乐性等特征。
Based on the classical theory of communication as framework, this paper discussed the connotation and background of media sports, the product of combining modern social sports with media, explained the emergence and essence of it. Media sports was the media culture ideology of sport information, the advancement of communication tools and media technology provided the necessary condition for the times of sport mass communication, institution of sport news communication declared the coming of sport mass communication, the dependence of audience on mass media promoted the creation of media sports. Under the background of cultural industry and with the aid of symbol, media constructed a pseudo sport world through building topic, making star and explaining the actual sports. Media sports displayed the characters of authenticity and super-reality, history, commerce, multi-culture, emortion and recreation.
出处
《体育科学》
CSSCI
北大核心
2006年第5期21-24,32,共5页
China Sport Science
基金
国家社会科学基金项目(05BTY026)。
关键词
媒介
体育
社会现象
作用
影响
media sports
modern society
pseudo image
