摘要
在物流服务业全面对外开放的今天,面对外资物流巨头的进入和国内大型第三方物流企业的崛起,中小物流企业必须引进现代营销理念、运用各种有效的市场营销策略,做大做强。文章较详细地分析了目前我国中小物流企业在营销过程中存在的问题,阐述了中小物流企业应该运用的市场营销策略。
At present domestic logistics service industry has been opened to the world overall. Facing the invading of foreign investment logistics lords and the arising of domestic large 3rd logistics enterprises, Through introducing modem ideas of marketing and applying all kinds of effective marketing strategies, small and medium seized logistics enterprises can expand and be stronger. This article analyses the problems domestic small and medium seized logistics enterprises have in marketing and describes the marketing strategies they should apply.
出处
《华东经济管理》
2006年第5期90-92,共3页
East China Economic Management
关键词
中小物流企业
4P策略
4C策略
知识营销
small and medium sized logistics enterprises
4P strategy
4C strategy
knowledge marketing
