摘要
注意力资源作为一种新资源,为企业创造了财富,它同样也适用于面临挑战的图书馆。面对浩如烟海的信息以及庞大的信息市场,图书馆信息营销取向要转移到获取用户的注意力这个中心上来。
The attention resource, which is used as a kind of new resource, creates the wealth for the enterprise and is applicable to the library that faces the challenges. Facing the huge quantities of the information and large.＇ information market, the orientation of library＇s information marking should turn to the user＇s attention.
出处
《科技情报开发与经济》
2006年第8期24-26,共3页
Sci-Tech Information Development & Economy
关键词
注意力资源
图书馆
信息营销
attention resources
library
information marketing
