摘要
都市报是当前我国报业中最有活力和社会影响力的报群,在历经十年的发展后,进入到一个新阶段。宁波都市类报纸的发展既是我国都市报发展的一个缩影,同时又有其自身的特殊性。文章在剖析宁波都市类报纸发展特征的基础上,认为宁波都市类报纸今后应该进一步细分市场、优化内容、加强经营团队的建设。
The urban type is the most active and influential in newspaper industry of China. It has entered new phase after ten year＇s development. As a miniature of this industry in China, the urban newspapers of Ningbo have created their own features. By analyzing the characteristics, this paper comes up with the views that the urban newspaper in Ningbo should specify and refine their market, optimize contents and strengthen the managing teamwork.
出处
《浙江万里学院学报》
2006年第3期28-30,共3页
Journal of Zhejiang Wanli University
关键词
宁波
都市类报纸
前景
Ningbo
urban newspaper
prospect
