摘要
近年来,电信企业越来越重视对公众客户的营销。公众客户用户数量巨大,收入来源稳定,因此,对公众客户的服务水平体现了企业整体的服务水平。本文借助客户生命周期理论,细分公众客户市场,研究市场细分下的公众客户产品组合策略。
In recent years, telecom enterprise attaches more importance to public customers than before. The amount of public customers is large, the revenue from public customers is steady. So, the level of service to public customer embodies the whole level of service of telecom enterprise. In this paper, we subdivide public customers in telecom with the theory of customer life cycle, and study on constituting the strategies of product combination under the market-subdividing.
出处
《西安邮电学院学报》
2006年第2期20-23,共4页
Journal of Xi'an Institute of Posts and Telecommunications
关键词
电信企业
公众客户
市场细分
产品组舍
telecom enterprise
public customer
market subdivision
product combination
