摘要
品牌扩张是当今企业立于不败之地的策略之一。总结近年来我国品牌扩张的现状,扬利抑弊,采取科学、规范的实施办法非常重要。
Brand expansion is one of the strategies that help enterprises in an invincible position . By summing up the current situation of the domestic brand＇ s expansion in recent years, this article points out it is vital that the domestic enterprises make best use of the advantages, bypass the disadvantages and take scientific normative measures.
出处
《山西广播电视大学学报》
2006年第3期96-97,共2页
Journal of Shanxi Radio & TV University
关键词
品牌扩张
作用
问题
对策
brand expansion
function
problem
counter measure
