摘要
着重阐述了我国商业银行实施客户关系管理(CRM)的必要性,针对我国商业银行实施CRM过程中存在的一些问题,提出了成功实施CRM的对策和建议。
This paper emphatically expounds the necessity of carrying out the CRM in our country＇s commercial banks, and in the light of the problems existing in the course of carrying out the CRM in our country＇s commercial banks, puts forward some countermeasures and suggestions for carrying out the CRM successfully.
出处
《科技情报开发与经济》
2006年第7期123-124,共2页
Sci-Tech Information Development & Economy
关键词
商业银行
客户关系管理(CRM)
组织结构
commercial bank
customer relationship management （CRM）
level of organization
