摘要
商品包装除了保护商品外,还具有促销的功能。但从近年来发达国家的包装要求来看,包装除了以上所提到的两种基本功能外,还出现了一些新的发展趋势,如:以人为本的包装理念越来越突出;“绿色”包装越来越流行;在国际贸易中,包装所带的“壁垒”色彩越来越浓等。本文将对这些趋势作一概述。以期对我出口企业充分了解和应对这些发展趋势有所帮助。
Paking is not only used to protect goods but also to promote sales. But seeing from the paking requirments in recent yeas, besides these two basic functions ,we have found some new trends of paking in developed countries such as ＂humanization＂ ,＂green paking＂ and ＂barrier colour＂ .These trends will be generalized in this article to help our exporting companies know and cope with them.
出处
《黑龙江对外经贸》
2006年第5期51-52,共2页
Heilongjiang Foreign Economic Relations and Trade
