摘要
介绍了国际上的大气候变化是影响汽车外型设计发展方向的决定性因素。在当今汽车市场竞争日剧激烈的状态下,经典、原创的“家族式”汽车外形设计战略正符合当前企业长远发展战略要求,是重要因素之一。它能够更好的向市场准确地传递一种信息,让消费者潜意识地感觉到企业的能力、实力和生命力。它是企业一种无形资产,同时还可以对企业的产品在全面立体的营销战略上起着更好的持续性和延续性的作用,对企业品牌在市场形象的巩固有着深远的意义。
This article introduces that a key tactor of the ear styling development is influenced by the change of global automobile concept. At the current fierce automotive market competition, the styling design strategy of classical and original ＂family series＂ car just meets the demands of long-term development, is one of the most important factors that can transfer a correct message to the market directly. It can make the consumers feel the enterprise＇s the capability, the strength and vitality, and it is the intangible assets. At the same time, the styling design strategy of classical and original ＂family series＂ car plays an important role substantially and continually in implementing the enterprise marketing strategy, and it is also very important to make the brand name of corporation more famous on the market.
出处
《天津汽车》
2006年第2期13-14,39,共3页
Tianjin AUTO
关键词
经典
原创
家族式
继承性
持续性
战略
Classic Original Family Continuous Substantial Strategy
