摘要
控制与超越理论描述了媒介、媒介受众和它们所处的作为上层建筑的意识形态三者相互之间形成的控制与超越关系,说明了被控制者亦有超越控制的现实可能性,并以超越为主线论述了媒介受众主体性的生成、确立,直到受众概念的终结,展示了媒介未来发展的美好前景。
The theory of Control and Surmount illustrates the relation among the media, audience entity and ideology. This paper tries to expound the possibility that the audience entity would surmount being control ed by media and form its own audience concept ,meanwhile it shows the bright future of the media.
出处
《咸阳师范学院学报》
2006年第2期99-102,共4页
Journal of Xianyang Normal University
关键词
控制与超越
受众主体性
解读与对话
control and surmount
audience entity
understand and talk
