摘要
回顾了市场营销对企业发展的核心作用；讨论了环保意识的增强对营销活动的影响以及环保法规与经济调控对企业的巨大压力；介绍了适应时代要求的社会环境营销观的内容及对现代化工企业的影响，并对化工企业如何树立新型营销观进行了探讨。
This paper reviews the vital role of marketing in the development of enterprises;discusses the impact of environmental consciousness raising on the marketing,and the enormous pressure of environmental regulations and economic policies on the enterprises;presents the content of the social environmental marketing concept,its impact on modern chemical enterprises and how to acquire the new marketing concept.
出处
《化工环保》
CAS
CSCD
北大核心
1996年第1期48-50,共3页
Environmental Protection of Chemical Industry
关键词
环保意识
现代化工企业
营销观
环境管理
s:environmental consciousness
modern chemical enterprise
social environmental marketing concept.
