摘要
通过对当代平面设计中心理效应和传统文化效应的分析研究,提出了在平面设计中应注重受众心理—需求的研究,继承和挖掘传统文化的形式与内涵的观点,并在平面设计中进行揉和设计,提高平面设计的艺术亲和力和感染力。
By studying psychological effect and traditional cultural effect in plane design, this article proposed that more attention should be paid to the study on psychology of embracers, to inherit and develop the form and connotation of traditional culture. With the aim to promot the artistic appeteney and influence, the two above elements should be combined and redesign perfectly.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第2期220-221,264,共3页
Packaging Engineering
关键词
平面设计
受众心理
传统文化
广告
plane design
psychology of embracers
traditional culture
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