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中国民营企业国际营销模式标准化与本土化

International Marketing Pattern of Chinese Privately Owned Enterprise Standardization and Localization
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摘要 民营企业已成为中国实施“走出去”战略的生力军,营销已成为影响中国民营企业国际化经营绩效的最重要因素。针对中国民营企业国际营销模式的标准化与本土化的问题,从营销4P s组合因素着手,进行了较为系统的研究,提出民营企业国际营销标准化与本土化的分析模式。 The privately operated enterprise is a kind of new force in our company international strategy, marketing has become the most important attribute which affecting on enterprise internationalization management achievements. This article has carried on exploratory analysis on international marketing pattern of our country privately operated enterprise standardizing and localizing. From angel of marketing 4Ps combination factor and connecting with our country privately owned enterprise actual situation, we have proposed a systematic comprehensive international marketing decision-making model on standardization and localization in order to put up a reference.
作者 欧阳峣 晏国祥
机构地区 湖南商学院
出处 《系统工程》 CSCD 北大核心 2006年第2期87-91,共5页 Systems Engineering
基金 国家社会科学基金资助项目(05BJL063) 湖南省社会科学基金资助项目(04ZC050)
关键词 民营企业 国际营销 标准化 本土化 Privately Owned Enterprise International Marketing Standardization Localization
分类号 F274 [经济管理—企业管理]
  • 相关文献

参考文献16

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二级参考文献28

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共引文献21

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