摘要
在物质不断充裕的现代市场上,企业的竞争首先是产品的竞争。市场定位战略就是根据竞争者现有产品在市场上所处的位置,强有力地塑造本企业产品与众不同的个性与形象,并确立标新立异的产品品牌形象。
In Modem Marketplace, matters are continuously abundant, the competition of the enterprise is first of all the competition of the outputs. The strategy of Marketplace fixed position is to see the computers have the outputs at present, and the places of the Marketplace, Setup some image be different from others.
出处
《徐州教育学院学报》
2005年第4期22-25,共4页
Journal of Xuzhou Education College
关键词
推行
品牌战略
重要性
Pursue
Trademark Strategy
Essentiality
