摘要
病毒性营销是借助病毒传播的方式,扩大信息传递渠道的一种营销推广策略,已被众多企业接受和使用。文章在分析大量病毒性营销案例的基础上,对病毒性营销的载体、网络上实现的途径及其误区进行了研究。
The viral marketing having been accepted and practiced by many enterprises is one of the marketing strategies, which can broaden the medium of information spreading with the aid of the ways of virus spreading. This paper illustrates the carrier, the operating approaches on the Internet and the risk of the viral marketing hased on the analyses on the viral marketing cases.
出处
《徐州教育学院学报》
2005年第4期16-18,共3页
Journal of Xuzhou Education College
