摘要
对后配额时期我国体育用品制造业的现状和存在的问题进行探讨,并针对贸易自由化给体育用品企业带来的机遇和挑战进行阐述,提出采取理性的出口策略,努力优化产品结构,加大科技投入,增加产品附加值,建立体育用品贸易摩擦预警机制,加大集约化力度,组建大型企业集团,借鉴发达国家经验、营造国际品牌形象的应对策略,进而促使我国体育用品业在新的形势下继续保持健康的发展态势。
The author probed into the current situation of and problems existing in Chinese sports goods in the ＂post quota period＂, expatiated on the opportunities and challenges brought by trade liberalization to sports goods manufacturers, and put forward responding strategies, such as adopting rational export strategy, striving to optimize product structure, making more invesunents in technology, increasing product＇ s added value, establishing early warning mechanism for conflicts in sports goods trade, strengthening production intensification, establishing large sized enterprise groups, referring to the experience of developed countries, and building up an international brand image, so as to boost the sustainable and healthy development of Chinese sports goods under the new situation.
出处
《体育学刊》
CAS
CSSCI
北大核心
2006年第2期51-53,共3页
Journal of Physical Education
关键词
贸易自由化
体育用品业
纺织品配额
中国
trade liheralization
sports goods industry
textile quota
China
