摘要
从C IS的视角入手,提出了高校管理的品牌战略,分析了其与治理、文化的关系,并运用CSI勾画了对这一战略的评价机制。
In the context of morden education and institution, the reputation of a university has a direct relationship with its development. How to improve a university＇s reputation is an urgent issue. In this paper, we begin from the view of CIS, present the brand strategy in the management of universities, and finally analyze its relationship with governance and culture. Meanwhile, we use an evaluation system to this strategy through CSI.
出处
《合肥学院学报（社会科学版）》
2006年第1期93-95,共3页
Journal of Hefei University:Social Sciences
