摘要
文章论述了区域品牌的概念及其在产业集群发展过程中所起的作用,以嵊州领带产业集群为例,通过介绍嵊州领带产业集群的发展概况、品牌梯队,指出存在的问题,提出区域品牌建设的对策。
This article describes the concept of regional brand name and its function in industrial cluster development, taking Shengzhou necktie industry cluster as an example. By reviewing the development and brand name tiers in Shengzhou＇s necktie industry cluster, the authors point out some problem existing there and propose measures on how to develop regional brand names.
出处
《中国农业大学学报（社会科学版）》
2006年第1期72-75,共4页
Journal of China Agricultural University;Social Sciences
关键词
产业集群
嵊州领带产业
区域品牌建设
Industry cluster
Necktie industry in Shengzhou
Regional brand name
