摘要
集群品牌营销是民营企业集群的一个创举,它建立在集群产业组织创新和技术创新的基础之上;民营企业集群内部企业之间存在着动态联盟。动态联盟和创新企业是集群内新技术传播的节点,也是集群品牌营销的关键。
The cluster brand marketing is a creation of the private enterprise duster, which is based on the duster industry organization innovation and technique innovation. The dynamic alliance exists among the internal enterprises of the private enterprise cluster. The dynamic alliance and the innovation enterprise are the nodal points of new technique transferring within the clusters, and dements of the duster brand marketing.
出处
《湖南人文科技学院学报》
2006年第1期65-66,73,共3页
Journal of Hunan University of Humanities,Science and Technology
关键词
集群品牌营销
民营企业集群
创新
duster brand marketing
private enterprise duster
innovation
