摘要
对中山陵园风景区1998年至2004年的国内客源市场的空间结构演变进行了分析,显示出其国内客源市场集中度升高、客源吸引范围减小、瘦狗市场过多的空间竞争态格局,得出其近程持续增长,中、远程趋于缩小的演变结论。指出引起其空间结构演变的四方面主要因素:长江三角洲经济的迅速发展,休闲旅游的兴起,宣传促销力度不够,高品味旅游目的地的竞争。最后讨论了中山陵园风景区近期旅游促销的目标市场及增强吸引力的策略。
This paper analyses the spatial evolvement of Dr. Sun Yat-sen Mausoleum scenic spot＇s domestic tourist markets from 1998 to 2004. It is revealed that its spatial distribution has become more concentrated; its attraction area has reduced; its competitive state has become too more thin-dog market; its short range has gone up continuously while intermediate range and long range has decreased. Then the paper points out the four major factors which cause the spatial evolvement： rapid development of Yangtze River Delta economy, the rise of recreation tourism, insufficient intensity of propaganda and sales promotion and competition of high taste tourist destinations. Finely, the paper proposes the aim market of Dr. Sun Yat-sen Mausoleum scenic spot in the near future and the strategy for enhancing the attraction.
出处
《苏州科技学院学报（自然科学版）》
CAS
2006年第1期71-76,共6页
Journal of Suzhou University of Science and Technology （Natural Science Edition）
关键词
国内客源市场
空间结构演变
因素分析
中山陵园风景区
domestic tourists market
evolvement of spatial structure
factor analysis
Dr. Sun Yat-sen Mausoleum scenic spot
