摘要
烟台市在经济全球化竞争激烈化的背景下,要提升城市竞争力应该城市营销作为促进城市发展和提升城市竞争力的重要方法和手段,实施有效的城市营销策略,加强城市营销工作。大力推进实施城市营销战略,需要在深入学习城市营销理论、确立科学规划的基础上,注意做到确定目标市场,细分目标市场;改善城市形象,打造城市品牌;提高政府管理水平,优化投资环境;促使核心产业集群化,培育核心产业竞争力;加快城市建设,改善城市环境。
Yantai is under the situation of economic globalization and acute competition,To promote city competitiveness, we should take city marketing as important methods and means for the promotion of city development and urban competitiveness, carry on effective city marketing strategy and strengthen city marketing. To promote the implement of city marketing strategy, we need to learn city marketing theory in-depth, plan scientifically, and define goal market, and divide goal market, improve city image, and create city brand, raise the level of government management, and optimize investment environment, make the cluster of key industry, and foster key industrial competitiveness, accelerate urban construction, and improve city environment.
出处
《山东工商学院学报》
2006年第1期101-104,共4页
Journal of Shandong Technology and Business University
关键词
城市营销
烟台市
城市形象
城市竞争力
city marketing
Yantai city
city image
urban competitiveness
