易逝性高科技产品收益管理资源分配及定价策略被引量：6

Revenue Management,Resource Allocating and Pricing Policy for Perishable Hi-tech Products

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摘要高科技产品作为典型的易逝性产品,其定价对于零售商的利润有着举足轻重的影响,而收益管理作为近来解决易逝性产品定价的利器,正日益受到理论界和实践人士的关注。为了满足顾客需求的多样性,制造商向市场推出消耗同一资源的多个最终产品。建立考虑多个产品多阶段资源分配及周期性定价策略模型,讨论模型性质和求解算法,对建立的模型采用线性需求函数进行算例分析和讨论,得出一些有意义的结论。 The pricing of the high-tech products, which are the typical perishable ones, is a decisive effect on the profit of the retailers＇. The revenue management, as the good tool to solve the pricing problem bas been arousing the theoretical fields and pragmatists concern. Multi-finished product, which utilize the ~me resource, are appeared in order to meet customer＇s various demand. In this paper we present a model of resource allocating and pricing policy for multi high-tech products. Finally, with the analysis of numerical value and discussion under linear demand function we draw some significant conclusions.

作者官振中陈旭卜祥智史本山

机构地区西南交通大学经济管理院电子科技大学管理学院汕头大学商学院

出处《系统工程》 CSCD 北大核心 2006年第1期23-29,共7页 Systems Engineering

基金国家自然科学基金资助项目(70302014)

关键词收益管理易逝性商品高科技产品资源分配线性需求 Revenue Management Perishable Products, Hi-tech Products Resource Allocation Linear Demand

分类号 F275 [经济管理—企业管理]

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