摘要
利用全国6大旅游热点城市进行的入境游客抽样调查资料,运用多元统计分析中因子分析方法,对来华旅游的英国、法国等欧洲11国的旅游者的住宿影响因素及其偏好进行了定量分析和评价,发现不同国家来华游客住宿的消费倾向存在明显差异。从而为旅游管理部门进行旅游决策提供参考依据。
This article utilizes the analytical method of the factor analysis in the multiple statistical analysis to carry on quantitative analysis and appraise to their accommodation influence factor and their partiality on accommodation of tourists who come to China from eleven countries of Europe including Britain and France on the basis of the sample investigation material of entering-a-country tourists in the national six big popular traveling cities. Then we findout that there exists obvious differences on their propensity to consume of accommodation. The reference for the tour administrative department on carrying on tour decision is offered.
出处
《济南大学学报（自然科学版）》
CAS
2006年第1期42-45,共4页
Journal of University of Jinan(Science and Technology)
基金
国家自然科学基金(40271038)
关键词
因子分析
消费倾向
旅游产品
factor analysis
propensity to consume
tour product
