摘要
随着营销实践的不断发展,现代营销理论中定量研究的内容越来越丰富。纵观这些研究,存在着许多不足之处,要避免这些问题,就应该站在一个新的高度,以系统的思想为指导,借鉴物理学中的“场”、“势”、“力”等概念,建立以营销场、营销力以及营销势为核心的营销“场力观”研究框架。
With the development of marketing practice, there are more and more quantitative studies in modern marketing theory. Analyzing these studies, we will find some weaknesses. In order to avoid these problems, we should study them again based on the system thinking and new research view for building ＂field ＆ force view＂ research frame which includes marketing field, marketing potential energy and marketing force based on these concepts such as field, potential energy and force in physics.
出处
《南昌大学学报（人文社会科学版）》
北大核心
2006年第1期61-64,75,共5页
Journal of Nanchang University(Humanities and Social Sciences)
基金
江西社科规划资助课题:"江西农产品市场竞争力研究"前期研究成果
关键词
定量研究
营销场
营销力
营销势
quantitative study
marketing field
marketing potential energy
marketing force
