摘要
在中国广告史上,旧时期,由于性别歧视、男性话语唯一性等原因,女性形象在广告中受到不公正的对待。新时期广告中的女性形象则有了很大改善和提升,这是因为社会主义制度的确立和实行改革开放政策,使得女性社会地位有了根本性的提高;也是由于传媒和广告策划者重视改善广告中女性形象的结果。今后随着时代的发展和社会的进步,广告要进一步从新的角度展示女性形象。
During the history of Chinese advertisement, in the old peril, because of sexual discnmination, women met an unfair treatment in the advertisement. But in new period＇s advertisement, women＇s image had a great improvement, because socialism established and the implement the policy of reform and opening to the outside world, which improve women＇s social status. It is also the result of media and advertisement designers＇ emphasized on improving female＇s image in advertisement. In the following days, with the development of age and society, advertisement should show women＇s image from new angle.
出处
《边疆经济与文化》
2006年第3期119-121,共3页
The Border Economy and Culture
关键词
广告
女性形象
变化
advertisements, women＇s image, change
