摘要
陕西作为我国西部地区的旅游大省,其旅游业的发展问题是一个值得研究的课题。从旅游管理、旅游开发、旅游产品促销等角度来看,陕西省旅游业应采取地方政府主导型的管理体制、三优转换的产品开发策略、区域联合的产品促销模式。只有这些方面协调发展,陕西省旅游业才能取得更大的进展。
Shaanxi province is a major tourism region in China, and how to develop its travel industry is deserving of research. In view of the problems of tourism management,exploitation and product promotion, Shaanxi tourism should adopt the management system of local government leading, the developing strategy of ＂three excellent conversions＂ and the product promotion of area consociation. Only when these aspects develops moderately,can Shaanxi tourism make a larger progress.
出处
《西北农林科技大学学报（社会科学版）》
2006年第2期98-101,共4页
Journal of Northwest A&F University(Social Science Edition)
关键词
陕西
旅游管理
旅游开发
促销
Shaanxi
tourism management
exploitation
promotion
