摘要
提高经济效益是当前经济建设中的突出问题,开展列车运营收益的策略研究是提高经济效益整体水平的关键,具有十分重要的意义。文章以增加旅客列车运营收益为目标进行分析,运用需求价格弹性理论建立定价模型和计算公式,为客票定价调价提供科学的理论依据,并从定价策略和营销策略角度提出了相应的对策和建议。
It is an outstanding problem to increase economic efficiency in the present economic construction. Tactics research on the income of passenger train＇s running is the key of integral level to increase economic efficiency, which has very important meanings. Under the goal of increasing the passenger train＇s running icome in this article, according to the demand price theory of elasticity, fixed price model and calculating formula are established, which is the scientific base of ticket pricing and adjusting, lastly the corresponding countermeasures and suggestions are provided from the ：fixed price strategy and the marketing strategy angle.
出处
《企业技术开发》
2006年第3期82-84,共3页
Technological Development of Enterprise
关键词
运营收益
需求价格弹性
定价策略
营销策略
running income
price demand elasticity
pricing strategy
marketing strategy
