摘要
自上个世纪70年代以来,收益管理已经成为了航空客运、旅店等行业获取竞争优势的一个不可或缺的制胜法宝.本文在完全差别定价理论分析的基础上,重点研究了具有两个价格等级机票的动态控制问题.提出一种易于实际操作的机票控制策略,称之为“Markup”的机票控制机制,并且探讨了机票销售决策与供给、需求以及价格等因素的关系.数值实验表明,相对于完全差别定价机制而言,这种机票控制机制具有令人满意的近似效果.
Revenue management has been a powerful weapon to obtain competitive edge for many industries such as the airlines and hotels ever since the late 1970s. Based on the analysis of a totally differential pricing model, this paper focuses on the dynamic seat inventory control of a flight with two fare classes, A pricing mechanism named ＂markup＂ is proposed, which is a practicable solution in real world, and the relationships between optimal seat inventory control decision and such factors as supply, demand and prices are analyzed. Numerical experiments show that the markup mechanism is a good approximation to the totally differential pricing mechanism.
出处
《系统工程理论与实践》
EI
CSCD
北大核心
2006年第1期65-75,共11页
Systems Engineering-Theory & Practice
基金
国家自然科学基金(70321001
70231010)
关键词
收益管理
航空机票控制
选择行为
revenue management
airline seat inventory control
choice behavior
