摘要
本文以战略经济学家迈克尔·波特三类成功型战略思想为基础,运用产品生命周期理论分析和五种竞争力量结构分析方法,针对中国软件市场的特点对国内软件市场竞争战略进行了全面的研究,并对软件市场上的战略管理进行了详细的阐述,针对当前软件市场战略的不足提出了作者自己的差异化的竞争战略。
This text regards three kinds of success type strategic thought of strategic economist Michael Potter as the foundation, use the life cycle theory ofthe products to analyse that analyse with five kinds of competition strength structure that has carried on the overall one to the domestic competitive strategy of software market according to the characteristics of Chinese software market Study, and has carried on detailed exposition to the strategic management on thesoftware market, market strategy to the software at present is not enough to put forward author＇s own difference competitive strategy.
出处
《特区经济》
北大核心
2006年第1期335-336,共2页
Special Zone Economy
关键词
中国软件市场
竞争战略
差异化的竞争战略
Chinese
software market
competitive strategy
difference competitive strategy
