摘要
奥运会对举办国旅游业发展具有巨大促进作用,2008年北京奥运会亦将为云南带来新的发展机遇。云南应尽快树立奥运机遇意识,引入现代营销理念,制定营销战略,利用北京奥运会的巨大“聚焦效应”开展旅游促销活动,提升云南旅游在海外的知名度、美誉度和品牌形象;培养奥运旅游业专门人才,建立高素质的旅游研发、管理和服务团队;培育针对欧美等西方国家游客的旅游产品以开拓更大海外旅游市场,使其实现从旅游大省向旅游强省的转变,以此为契机完成云南旅游业二次创业。
Modem Olympic Games greatly boosts the development of tourism in the holding country. Consequently, the Olympic Games hold in Beijing in 2008 will benefit the development of tourism in Yunnan. To catch this opportunity, modem business idea and strategy must be introduced as soon as possible in Yunnan. Meanwhile, the great focusing effect of Beijing Olympic Game will improve the international reputation and brand of tourism in Yunnan. Professional Olympic tourism intellectual and the high quality research, management and service team are the basis of the upgrade of Yunnan tourism. Furthermore, developing the tourism product, which fit for the foreign customers, in order to exploit the oversea market is the force that drives Yunan from a big tourism province to a strong one.
出处
《云南地理环境研究》
2006年第1期17-21,共5页
Yunnan Geographic Environment Research
基金
云南省自然科学基金项目(2003D0034M)资助
关键词
奥运会
奥运旅游
云南旅游业发展
Olympic Games
Olympic tourism
the development of Yunnan tourism
