摘要
目的:探讨药品零售业建立诚信品牌的必要性及策略。方法:阐述诚信的一般含义及诚信在医药行业的特殊含义,分析打造药店诚信品牌的意义,提出打造药店诚信品牌的策略。结果与结论:在当今药品零售市场日益激烈的竞争中,药店只有加强诚信建设,打造诚信品牌,才能求得生存和发展。
OBJECTIVE： To discuss the necessity and strategies to establish credibility in drug retailing stores.METHODS： The general meaning of credibility and its particular meaning in medicine were explained. The significance of establishing credibility in drug stores was analyzed, and the relevant strategies were suggested,RESULTS ＆ CONCLUSION： Now in the vigorous market competition, only through establishing credibility can drug stores survive and develop.
出处
《中国药房》
CAS
CSCD
北大核心
2006年第2期157-159,共3页
China Pharmacy
关键词
药店
诚信品牌
策略
Drug store
Credibility
Strategy
