摘要
中国广告语言文学化伴随着中国经济的发展已越来越走向繁荣与成熟,传统文化的影响、语言文字运用的规律、广告活动的本质是形成文学化广告语言现象最重要的因素,我们理应清楚地意识到它们之间的关系。
With the rapid development increasingly mature and prosperous for the language and literature application as well of economy, Chinese literarized advertisement language becomes reasons of influences of Chinese traditional culture, laws of Chinese as essence of advetisement activities.
出处
《唐都学刊》
2005年第5期136-138,共3页
Tangdu Journal
关键词
文学化
广告语言
形成要素
literarized
advertisement language
contributing factor
