摘要
通过社会实践调查,全面了解了消费者的消费心理与消费习惯,以及大型综合超市消费者的主要购物行为.分析了这些因素对大型综合超市规划布局的影响,从而为大型综合超市的合理选址、合理商圈、合理规模的确定提供了有力依据.
Investigation through social work, the authors have found out about consumers＇ consumer psychology and consumption habit in an all-round way, and general merchandise store consumers＇ main shopping behavior. Then, the authors have analysed that plans the influence of the overall arrangement on the large-scale comprehensive supermarket in these factors, Thus offered the effective basis for the fact that synthesize the location, rational commercial circles, sureness of the rational scale of rational shop of general merchandise store.
出处
《湖南城市学院学报（自然科学版）》
CAS
2005年第3期30-33,共4页
Journal of Hunan City University:Natural Science
关键词
消费心理
购物行为
大型综合超市
规划布局
Consumer psychology
shopping behavior
general merchandise store
plan the overall arrangement
