摘要
在买方市场条件下,旅行社面对着激烈的竞争,如何使自身的利润最大化,本文运用经济学的需求价格弹性理论对旅行社的产品进行了系统的分析,并在此基础上提出了相应的定价策略。
With the developing and consummate of the system of marketing economy in our country. In the face of buyer＇ market, Travel agency have to be confronted with the drastically competition. How to gain the most profit. This article discusses the elasticity of demand and how to make proper price decision.
出处
《北京第二外国语学院学报》
2005年第5期38-42,共5页
Journal of Beijing International Studies University
关键词
需求价格弹性
旅游产品所有权
旅游群体
price elasticity of demand product＇ property make price decision
