摘要
从城市营销理论产生的背景、城市营销的表述及其内涵、与城市营销相关的几个概念辨析、城市营销发展的历史路径与脉络、城市营销理论的最新进展、结论与启示等六个方面对国内外城市营销理论研究进行了综述,并指出了城市营销理论未来可能的发展趋势。
The authors review the international and domestic city marketing theories from the following six aspects： the background, the statement and connotation, the differentiation of concepts, the historical route of development as well as line of thought, latest progress, conclusion, and enlightenment. They also point out the possible development trend of city marketing theory.
出处
《软科学》
CSSCI
2005年第5期17-22,共6页
Soft Science
关键词
城市营销
理论综述
city marketing
theoretical review
