摘要
随着奥运会、世博会的临近,我国的旅游产业迅速发展。这给旅游纪念品的包装设计提出了更高的要求。文中从民族文化、包装材料、品牌形象等领域对当前我国的纪念品包装设计加以分析,并提出了应对措施。
With the Olympic Game and the World Expo approaching, the tourism in China is rapidly developing. Souvenir packages are requested of high standard. This article discusses the present gift packing in these areas. It will emphasize national culture, the image of the product and introduce some of the packaging materials. The countermeasures will he put forward.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第5期152-154,共3页
Packaging Engineering
关键词
纪念品包装
品牌形象
包装材料
应对措施
souvenir packages
the image of the product
packaging materials
countermeasure
