摘要
“后现代主义”是法国现代哲学的一个流派,越来越多的领域引入这一哲学思想,西方经济学和营销领域也开始研究经济及消费生活中的后现代现象。文章在介绍了后现代主义思想并分析其对消费文化的影响的基础上,提出了新世纪企业应采取的新营销战略。
“The post modernism” is a French modem philosophy school, more and more domains introduce this philosophy thought. western economic and marketing domain begins studying post modem phenomenon in economical and expense life. This article firstly introduced the thought, and then analyzed its influence to expense culture.At last, it proposed new marketing strategy which should be applied by enterprises in the new century.
出处
《北方经贸》
2005年第9期49-51,共3页
Northern Economy and Trade
关键词
后现代主义
营销
消费文化
post modemism
marketing
expense culture
