摘要
阐述了计划经济下与市场经济下的电力工业在市场观念、竞争和效益意识、服务理念等方面存在的区别,同时指出电力市场营销的经营策略及其重要性和特殊性。
This paper expounds the distinguishes of the market conception, the competition and efficiency consciousness, and the service conception, etc. of the power industry under the planning economy and the market economy, and points out the operating strategy on the electric power market and the importance and the significance of the operating strategy.
出处
《科技情报开发与经济》
2005年第17期95-97,共3页
Sci-Tech Information Development & Economy
关键词
电力市场
营销
经营战略
electric power market
marketing
operating strategy
